Innovative Entrepreneurship




НазваниеInnovative Entrepreneurship
Дата конвертации16.10.2012
Размер9.45 Kb.
ТипДокументы
Innovative Entrepreneurship


Spring Workshop


Teachers: Mikhail Alexandrovsky, Alexander Semenov


The workshop is aimed at the introduction of modern innovative entrepreneurship culture, venture and individual private («business angel») capital attraction problem for the NES students. The workshop is based on the project approach as the core of the learning process is teamworking of the participants. The teams are given the task to develop an innovative project concept. During the period of five workshops each team should make a description of their innovative project in a form of investment proposal for a venture investor or a business angel. No credit or grade will be given, but instead the teams will have an opportunity to present their projects for the board of innovative entrepreneurs and venture capitalists, who will be present on the last day. For the better efficiency short lectures will be given.

The workshop will give the students the opportunity to learn how to

  • work in teams on innovative business («start-up») concept;

  • write an investment summary and proposal in PowerPoint;

  • plan the strategy and marketing policies;

  • make a financial model in Excel for an innovative start-up;

  • present the investment proposal orally to the investor.

As the result, the students will obtain the necessary background on innovative business, venture investing, marketing and finance planning of innovative product or service, what will be useful in their future carreer.


Workshop 1


Lecture 1 «Innovative entrepreneurship, start-ups, venture investors, ...» (45 min)

Initial Teambuilding Session (45 min).

Homework: prepare the team list and then describe the roles of team members.


Workshop 2

Lecture 2 «Innovative Startup Strategy and Marketing» (1 hour)

Homework: prepare the description of the project concept (no more than 1 page)


Workshop 3

Lecture 3 «Market Promotion and Target Pricing» (45 min)

Homework: prepare the product/service description of the competitors, marketing strategy, and target pricing of the project (no more than 1 page)


Workshop 4

Lecture 4 «Financial Modeling and P&L» (45 min)

Homework: prepare the simple financial model for the project in Excel including investment budget projection.


Workshop 5

Lecture 5 «Requirements for the Investment Presentation» (45 min)

Q&A Session (30 min)


Seminar 6

Presentation of the Projects to the Board

LITERATURE

  1. Gompers Paul. A. and Lerner Josh (2001) The Money of Invention - Harvard Business School Press.

  2. Lerner Josh, Hardymon Felda, and Leamon Ann (2005): A Casebook - Wiley Text Books.

  3. Timmons Jeffry. A., Spinelli Stephen (2007). New Venture Creation. Entrepreneurship for the 21st Century –McGraw-Hill.

  4. Брейли Р., Майерс С. Принципы корпоративных финансов.

  5. Предпринимательство. Сборник статей Harvard Business Review.

  6. Дамодаран А. Инвестиционная оценка. Инструменты и техника оценки любых активов. Глава 23. Оценка молодых или начинающих фирм.

  7. Стерхова С.А. Инновационный продукт. Инструменты маркетинга.

  8. Дж. Мур. Преодоление пропасти. М.

  9. Дж. Мур. Внутри торнадо.

  10. Гарр Рейнолдс, Презентация в стиле Дзен.


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